SuperConcepts CEO expands role at AMP

SuperConcepts AMP Wealth

SuperConcepts’ new transformation strategy will coincide with the bigger role it and its new CEO, Lara Bourguignon is set to play in the AMP Wealth business.

SuperConcepts’ chief executive Lara Bourguignon is set to play a key role in the AMP Wealth business, as she extends her responsibilities at AMP Wealth while retaining her CEO role at SuperConcepts.

The news of Bourguignon’s new role at AMP Wealth as superannuation, retirement and platforms managing director follows AMP’s announcement it will combine its banking and Australian wealth management business units into one organisation to be named AMP Australia.

In addressing her new position Bourguignon confirmed the distinct positioning SuperConcepts will continue to have within the organisation.

“SuperConcepts will continue to be run as a separate entity to retain our agility and entrepreneurial mandate from AMP,” Bourguignon said.

“This new role will expedite new opportunities to better leverage our strengths by collaborating more effectively with AMP to help serve the changing needs of high net wealth clients.”

The extended responsibilities are part of a transformation strategy for SuperConcepts that is focused on improving existing platforms and operating models, as well as growth through strategic relationships and “technology-led alternate revenue streams”.

“After an aggressive acquisition growth strategy, our focus at SuperConcepts turned to migrating our clients to a consistent technology platform and dashboard experience,” Bourguignon noted.

“While this work continues, our next frontier is to leverage the strategic relationship with AMP and determine how to better serve Australia’s biggest adviser network.

“A key part of our transformation strategy is to establish alternative revenue streams from the SuperConcepts Innovation Lab – an internal software development team focused on generating new ideas and technology that will be researched, prototyped and developed to deliver capabilities for AMP and external clients.”

She highlighted SuperConcepts’ plans to offer outsourced development capability to both AMP and the wider market, as well as its aim to help smaller companies in need of software development but heavily reliant on external consulting firms.

“We are very excited about a future that will deepen our collaboration with AMP’s adviser network while we continue to disrupt the SMSF market with technology-led innovations,” she added.

Bourguinon was appointed as SuperConcepts chief executive on 15 April succeeding Adrian Urqhuart who had been filling the role in the interim.

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