Accountants should consider using surveys more often as a method of attracting new SMSF business to their practice, a specialist business consultant has said.

Accounting firms looking to transition their business from traditional practices to adopt cloud technology must be fully committed to the move to receive the best results possible, according to a senior executive of an accounting firm.

Accountants should not regard financial planners as competitors and should instead use them to complement their existing client value proposition, a senior advisory executive has said.