Investors must have a greater focus on investment fundamentals when it comes to peer-to-peer (P2P) investing, now the recent hype over the sector has settled down, an industry executive has said.

Adviser investment platform Hub24 has revealed its core solution to be launched soon for clients with lower average balances will appeal to SMSFs due to its flexible nature.

WCM Investment Management has a new offering in the market incorporating an investment process that focuses on corporate culture, which the firm said will suit SMSF investors.

Absolute return-style investing accounts for only $40 billion of the almost $700 billion sitting in SMSFs, which can be attributed to the large minimum investment size prerequisite, according to Arco Investment Management.