Industry analysis has shown automated or robo-advice can add the element of service accountants require to fulfil their existing SMSF clients’ unfulfilled needs, according to a senior research house executive.

Accountants should consider using surveys more often as a method of attracting new SMSF business to their practice, a specialist business consultant has said.

Accounting firms looking to transition their business from traditional practices to adopt cloud technology must be fully committed to the move to receive the best results possible, according to a senior executive of an accounting firm.