The SMSF Association has appointed one of its part-time staff members to the role of head of professional standards to oversee its work in lifting the professional development and conduct of members.
The association announced policy manager Keddie Waller will step into the full-time role after two years in her part-time position, prior to which she was head of public practice and SME at CPA Australia, where she also held roles as senior policy adviser and education manager.
In those roles, Waller led the development, representation and compliance of public practice members so they could meet standards of professional competence and ethical conduct, and also worked with the Accounting Professional and Ethical Standards Board as a technical representative on the international body working on professional ethics and standards setting for practitioners.
The association stated in the new role “Waller will provide strategic leadership of the association’s professional standards framework, with responsibility for accreditation, continuing professional development, professional conduct and stakeholder engagement”.
“Waller will play a key role in strengthening member capability, promoting a culture of professionalism and ethical practice and safeguarding the integrity and reputation of the SMSF profession,” it said.
“The role will also support the association’s broader strategic objectives by ensuring its professional standards framework continues to evolve in line with the needs and expectations of members, regulators and the wider industry.”
SMSF Association chief executive Peter Burgess added: “Professional standards are fundamental to maintaining trust and confidence in the SMSF sector and Keddie’s expertise will help us ensure our members have the capability, support and professional framework they need to meet the highest standards of competence, conduct and ethics.
“Keddie’s role will be critical as we work with industry and other stakeholders to ensure the frameworks governing the sector remain robust, fit for purpose and responsive to change, while equipping SMSF professionals with the capability to deliver the highest standards for their clients.”
Jason Spits
SENIOR JOURNALIST
Jason is a senior journalist with Benchmark Media and writes for the selfmanagedsuper website and magazine and smstrusteenews website. He has covered financial services since 1999 and has written about life insurance, superannuation, investment management and financial advice, in both a freelance and in-house capacity, and also did a brief stint as a media manager for an industry association. He has been the editor of trade titles Money Management and Financial Standard, and was most recently senior journalist with life insurance title Riskinfo.
Articles by Jason