Administration platform specialist firm SMSFai has launched the 100 Women Campaign, a national initiative designed to assist women in taking ownership of their superannuation.
The program aims to build long-term financial confidence for 100 Australian women through a structured support system.
The campaign provides access to trusted female experts across various asset classes, ranging from bullion to crypto brokers. Participants will also receive free education through an online learning platform and one-on-one guidance from experienced SMSF specialists.
Users will have access to ongoing human support via phone, text, or email to ensure accessibility also.
The initiative is in response to data regarding financial insecurity among older women. To this end the Australian Bureau of Statistics information showed women over the age of 55 are currently the fastest-growing demographic experiencing homelessness in Australia. The 2021 Census recorded a 6.6 per cent increase in homelessness within this group.
This trend is being driven by rising housing costs, financial insecurity, disrupted work patterns, and structural inequality.
SMSFai chief executive Olivia Long suggested the issue requires early intervention to empower women before they reach a crisis point.
“At its core, this is not just a housing issue, it’s a financial empowerment issue,” Long noted.
“When women don’t have visibility or control over their superannuation, they are far more vulnerable to financial insecurity later in life,” she added.
The firm works closely with clients navigating major life transitions, including divorce, career disruption, and caring responsibilities. Long recognised these moments often coincide with a shift in perspective regarding financial autonomy.
“We’re seeing a powerful movement of women stepping into clarity, agency, and ownership in midlife,” she said.
“One of the most under-utilised tools available to them is something they already own, their superannuation.”
To this end she suggested women should consider the benefits of stablishing an SMSF that provide them the ability to have more control over their retirement savings.
“This cause is personal to me. I was raised by a single mother with limited financial resources, and I learned early that financial knowledge changes outcomes,” Long explained.
“My commitment to self-education came from a determination to take responsibility for my future and today that same belief drives my work.
“Everyone deserves access to clear, practical financial education that empowers them to make confident decisions,” she concluded.
