Specialist SMSF administration and software service provider SuperConcepts has announced the appointment of Andrew Row as its chief executive.
Commenting on the appointment, SuperConcepts chair Mike Cutter acknowledged the skill set Row will bring to the role.
“Andrew brings a unique combination of deep technology expertise and over 20 years of experience in the SMSF industry, having led high-growth businesses in administration, actuarial and audit services,” Cutter noted.
“His appointment reflects our commitment to delivering on our mission: simplifying SMSF so more Australians can control their super.
“Under Andrew’s leadership, we are confident SuperConcepts will continue to set new standards for innovation and client experience in the SMSF sector.”
Row’s industry experience includes a seven-year stint as Cavendish Superannuation managing director, serving just over 12 months as AMP SMSF integration director, a near four-year term as Bendzulla Actuarial managing director and spending over nine years as the chair of ASF Audits.
SuperConcepts became privately owned after AMP sold the business in 2023 and at the time Row took on the role of executive director of client services.
On taking on his new position, he said: “It is a privilege to lead such an innovative and dedicated team. Our success is a testament to the passion and expertise of everyone at SuperConcepts and I’m excited about what we will achieve together as we continue to set new benchmarks for the SMSF industry.”
The SuperConcepts board of directors expressed its excitement over the organisation’s future this appointment will shape.
Further, it recommitted to a focus on driving innovation, growth and setting new benchmarks for client experience and technology leadership.
