Advised Australians are more satisfied with advice and reported greater improvements in financial well-being in 2025, according to the latest Investment Trends report on the financial advice sector.
The “2025 Financial Advice Report” indicated these improvements reflect stronger trust in the sector and an improved perception of the value of advice.
“Advice that is clear and personally relevant builds the foundation for lasting trust,” Investment Trends head of research Julian Cappe said.
“Australians are showing they want to work with advisers who deliver that clarity – it’s becoming the true differentiator in a market where confidence and relationships matter more than ever.”
The report found the number of adviser-client relationships stabilised over the past year and new client growth was faster than client attrition.
However, the analysis also revealed there are 15.9 million Australians who have unmet financial advice or guidance needs, with unmet needs split between 7.8 million men and 8.1 million women.
“With nearly 16 million Australians still missing the guidance they need, the challenge is no longer demand but access,” Cappe noted.
Investment Trends found cost remains the single biggest barrier to advice and Australians are demanding simpler, clearer and more affordable advice.
Another topical issue was artificial intelligence, with more people using technology and these types of tools for budgeting, managing cash flow and monitoring superannuation. In most cases, these means of assistance are used for research or planning rather than for making final decisions.
“The opportunity for the industry now is to reimagine advice delivery models so they meet people where they are, helping to close the gap and ensure long-term sustainability for the sector,” Cappe pointed out.
“Digital tools are transforming how Australians begin their advice journey. They are helping people take control and build confidence, but technology alone can’t replace human judgment. The firms that succeed will be those that blend digital capability with trusted expertise to deliver guidance that’s both accessible and personal.”
