Betashares has announced it will merge its managed account business with InvestSense to form a new entity called Trellia Wealth Partners.
The newly formed organisation will operate as a stand-alone business providing managed account offerings in the Australian market, including options adopting active management and indexed-based approaches.
In addition to the investment solutions, Trellia Wealth Partners will also provide business efficiency- enhancing services through the use of technology. Further, it will deliver access to business strategy consulting, organic growth and acquisition support, and a range of portfolio insights and market commentary to assist advisers in managing their practices and enhancing client experiences.
“Trellia Wealth Partners represents a purpose-built offering that enables financial advisers to leverage innovation, scale and international best practice to deliver more value to their clients and assist their practices to grow into the future. We will build on the pedigree, experience and track record in service of Australia’s financial advisers and their clients,” Betashares chief executive Alex Vynokur explained.
InvestSense director Jonathan Tolub described the move as one extending beyond the complementary nature of his company and Betashares.
“From the beginning, it was clear that this partnership was more than complementary – it was aligned in purpose. We bring different strengths, but we share a belief in building client-centric, advice-aligned solutions,” Tolub said.
“Trellia Wealth Partners allows us to provide advisers the advantage of leading investment solutions, best-in-class support capabilities and depth in expertise to assist our clients in their growth journeys.”
Vynokur indicated the formation of Trellia Wealth Partners is to allow Betashares to offer continued strong support to advisers in their role in building client investment portfolios and assist them practically in growing their businesses.
“Financial advisers play an integral role in helping many Australians progress toward their financial goals. Trellia Wealth Partners brings together our unique strengths and a shared purpose – to support advisers through innovation, partnership and best-in-class investment thinking. This is not just about combining capability, it’s about accelerating our impact,” he confirmed.
The merger establishing Trellia Wealth Partners is expected to be finalised in the third quarter of 2025.
