SuperConcepts has announced its third partnership in two months and will provide a range of software and administration services to a group of self-licensed financial advice businesses with more than 1200 advisers.
The enterprise SMSF provider stated it had partnered with The Principals’ Community, which provides licensing and governance support, education services and negotiated pricing arrangements with business partners for 122 member firms and 1220 advisers.
Under the new arrangement, SuperConcepts will provide access to its SuperMate SMSF software, SMSF administration solutions, education and technical support services.
SuperConcepts chief executive Matthew Rowe said: “We believe in more Australians taking control of their superannuation through SMSFs.
“Partnering with The Principals’ Community is another step forward for our business in supporting this vision.”
The Principals’ Community managing director Kon Costas added: “We support our members through four key pillars – community, governance, scale and education.
“Our partnership with SuperConcepts adds to our value proposition and is a network and cultural fit for our members.”
SuperConcepts stated that since the change of ownership from AMP in June 2023, “the revitalised SuperConcepts has made it a priority to improve technology-driven client outcomes” and it recently announced wealth management firm First Financial and audit, tax and advisory network BDO had adopted the SuperMate software platform.
The firm has also signed integration agreements with ASF Audits and Macquarie Bank, the first automating the processing of audit information between the two companies and the second streamlining the opening of a cash management account with the bank.
SuperConcepts has also entered into an enterprise service agreement with Equity Trustees to manage the accounts of SMSF and small Australian Prudential Regulation Authority fund clients of Australian Executor Trustees, which was purchased by Equity Trustees in 2022.
