Administration, Appointments, SMSF

SMSF Alliance adds new head of growth

SMSF Alliance Sarah Pressler

SMSF administrator SMSF Alliance has appointed a former SuperConcepts key manager to a new role focused on expanding the business.

SMSF administration service provider SMSF Alliance has appointed a former SuperConcepts sales manager to a new key role, with the appointment to drive a new growth phase, according to the firm’s principal, David Busoli.

Busoli announced former SuperConcepts key accounts sales national manager Sarah Pressler had joined the firm as head of growth and would be working on expanding its reach into the SMSF trustee and advice practitioner market.

“Sarah will look at expanding our client base given her previous roles focusing on high net worth clients and advisory and accounting practices in which she has plenty of industry experience,” he told selfmanagedsuper.

Pressler joins SMSF Alliance after 15 months in her previous role, having also worked at SuperConcepts as SMSF solutions manager from December 2014 to March 2019. She has also held roles at Commonwealth Bank of Australia, AMP, Westpac and TAL, with Busoli adding Pressler was “well qualified to leverage her deep understanding of SMSFs, financial advice and client needs to deliver real benefits for our alliance partners”.

“Sarah’s passion for client-focused strategy and value-enhancing relationships has made her a leader in the financial services sector for over 15 years. Her expertise in all areas of financial services, especially SMSFs, financial advice and technology, make her a great fit for our team,” he said.

“I have worked with Sarah on a number of projects over many years and cannot think of another SMSF professional more attuned to the SMSF Alliance commitment to excellence.”

Pressler stated on LinkedIn: “I am thrilled to announce my new role … joining David Busoli and the team to build on their leading SMSF solutions and make a real and positive impact on advice practices, their clients and the sector.

“I have been impressed with the innovation and service SMSF Alliance provided to the market for years so I’m excited to get back to what I do best – with the best.”

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