Accounting, Administration, SMSF

Class improves its market presence

SMSF software provider

Class has recorded a jump in the number of clients using its suite of products for the 12-month period to the end of March 2023.

Specialist SMSF software provider Class has announced it has experienced a boost in its market traction with an increase in user numbers across its suite of products during the third quarter of the 2023 financial year.

Specifically, the firm has noted a 2 per cent increase in its user base with regard to the Class Super, Class Portfolio and Class Trust offerings when compared to the corresponding period from the previous income year.

Further, the number of people using its Corporate Messenger facility jumped by 12.2 per cent over the same 12-month timeframe.

The organisation confirmed it now administers more than 200,000 entities, of which the lion’s share is made up of SMSFs using the Class Super service.

The client growth rate has been attributed to the focus by the SMSF software provider on both support for its existing users and building relationships and propositions for new customers.

“This is an encouraging result, demonstrating that, together with Hub24, we remain focused on our core SMSF capabilities, supporting the growth of the SMSF market and improving the retirement outcomes for more Australians,” Class chief executive Tim Steele noted.

“With the support of a passionate, innovative and customer-focused team, we are well positioned to build on the 184,000-plus SMSFs we now administer on Class Super by continuing to deliver market-leading software solutions to enable financial professionals to provide superior service to their clients.”

Class growth general manager Jo Hurley affirmed the milestone of servicing 200,000 entities was made possible by the loyalty and support of the organisation’s customers.

“Feedback from our clients indicate they recognise the increased focus on client support, additional training and education on Class products, higher levels of service and account management, a renewed sense of passion among the Class team and a greater focus on client engagement,” Hurley said.

“With the support of a great team across both Class and NowInfinity, we will continue to focus on enhancing customer experiences and delivering market-leading cloud-based technology solutions that create more value, improve, efficiencies, innovation and drive industry growth.”

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