Fintech firm Padua Solutions has announced the appointment of Rudy Haddad to the newly created role of head of technical advice following the recent addition of a head of marketing to the advice software and services provider.
Haddad was previously head of practice management and technical advice delivery at Wealth Market and has also held senior positions at ING Australia, OnePath and ANZ Wealth since starting in financial services 23 years ago.
In the new position, he will oversee Padua’s technical capabilities across the organisation’s software, research and data divisions and services.
His appointment follows that of Kun Singh, in April, to the new role of head of marketing, responsible for strategies that showcase the breadth of technology, data and people expertise across the business.
Singh was previously at Westpac and has also held roles with Optus, Thomson Reuters and Jones Lang Lasalle.
Padua Solutions co-founder Matthew Esler said the appointments were a vital step in the company’s growth strategy.
“We are seeing significant interest from financial planning practices and licensees for our software, services, research and data and these two new appointments are key steps in our long-term growth strategy,” Esler said.
“Padua has expanded rapidly following the initial raise of $10.5 million in late 2021 and this has created greater demand for technical advice capability across all divisions.
“Rudy brings an extraordinary ability to convert regulatory complexity into practical application for advisers – better than anyone I have witnessed in the industry – and it is an absolute pleasure to have him on board.
“It is pleasing to have attracted someone of Kun Singh’s talent and experience. We have already been impressed with his ability across both digital marketing and sales lead generation and we look forward to continuing the transformation of Padua Solutions in the months and years ahead.”
