SMSF administrator Heffron has announced Kate Sheringham has been appointed to the newly created role of head of product following an increase in demand for digital products.
Sheringham was most recently working in her own SMSF and product consultancy business and prior to that was a national manager for SMSF product at BT Financial Group for six years and a product manager at Class for three years.
Heffron said she will be responsible for both traditional administration and actuarial services, in addition to digital products such as the Heffron Super Toolkit and an integration with Class, which is scheduled to launch soon.
“As our new head of product, Kate will join the executive team and like the rest of the leadership group will be directly involved in setting our future direction,” Heffron managing director Meg Heffron said.
“Having worked with Kate in different organisations for many years now, I also know she cares about exactly the right things for us and our clients.
“Like the rest of us at Heffron, Kate is highly motivated to solve the real business problems faced by our accounting and adviser colleagues who work with SMSF clients.
“Together, we’ll keep doing that in a way that makes Heffron’s deep technical expertise accessible, affordable, highly practical and relevant. Adding her to the team will definitely mean we do it much better.
“In Kate, I think we’ve found the perfect person to help us achieve our aspirations. The role could have been designed for her and she was definitely designed for us.”