SMSF administration software provider Class has made three new appointments to its senior executive team as part of an ongoing transformation strategy led by new chief executive Andrew Russell.
Class has named Jason Wilson, formerly Commonwealth Bank of Australia digital general manager, as chief product and marketing officer.
Wilson is joined by Dan Coutts, who was previously chief technology officer with Visual Risk in Sydney and will take on the same role at Class, while James Delmar has joined from Salesforce as chief sales officer.
Russell said the appointments were “strategic” and “high level” and marked a milestone in the firm’s “reimagination” strategy, which is using cloud-based technology to automate processes and reduce costs for accountants, administrators and financial planners.
“Class continues to dominate the SMSF software space. However, we believe that there is still so much more that can be done to assist accountants, administrators and financial planners simplify their business and gain much greater efficiencies,” he said.
“With the addition of these external top talent placements, I’m delighted to be leading such an experienced, energised and dynamic leadership team committed to our reimagination strategy.”
Russell was appointed as chief executive in February and started in May, succeeding Kevin Bungard, who stepped down from the role in October last year by mutual agreement with the board.