Licensing and financial services company Accountable has chosen listed financial services firm Hub24 as its platform provider to deliver a white-label solution to its network of accountants and advisers later this month.
The agreement will provide practitioners with access to their own tailored version of Hub24’s platform, offering a complete solution that supports the needs of Accountable’s representatives and clients, specifically SMSF and retail super clients.
The new platform will be launched this month.
Accountable chief executive Tony Zulli said the removal of the SMSF advice exemption has resulted in accountants gradually moving into the financial advice environment.
“This not only includes advice in SMSFs but also advice in relation to a client’s other super accounts, particularly where an SMSF is not appropriate to the client,” Zulli noted.
“Our partnership with Hub24 will enable our representatives to better support the super, insurance and investment needs of their clients.
“We believe this initiative will significantly enhance the experience of our accountants and advisers through the market-leading administration and reporting functionality provided by Hub24.”
Accountable will also draw on the skills of the Aura Funds Management investment team to offer free, simple, low-cost managed portfolios with risk profiles matching the accumulation, transition-to-retirement and retirement savings stages of super and wealth creation.
Hub24 currently operates customised white-label solutions for 15 advisory networks with more than 30 licensees also delivering a range of managed portfolio solutions through the platform’s purpose-built portfolio management tool, which integrates seamlessly with their advice and investor interfaces.
“We continue to attract interest from large market participants who are looking for customised solutions for their business,” Hub24 managing director Andrew Alcock said.
“This new white label is a testament to the flexibility of our technology, which enables us to meet the needs of the merging accounting and financial advice segments.”
Accountable is part of global financial services business Aura Group, which specialises in funds management, corporate advisory and principal investments.