Specialist SMSF document provider NowInfinity has formed a strategic partnership with law firm View Legal to enhance its platform services, with an estate planning solution the first to be developed.
NowInfinity revealed the digital business units of each firm had merged, enabling users to efficiently create, collaborate and manage specific governance and life events for their clients.
“The partnership and merger provide accountants and bookkeepers, financial advisers, SMSF specialists and administrators, and legal firms with a whole new level of solutions,” NowInfinity chief executive Amreeta Abbott said.
“The first cab off the rank will be a new estate planning solution designed to eliminate the traditional barriers that have previously limited end-to-end client advice between accountants, advisers and lawyers.
“View Legal’s team of lawyers, their processes and their non-traditional approach will also make legal advice now accessible to NowInfinity members and inspire them with the confidence to offer cradle-to-grave advice.”
View Legal was founded by recognised estate planning and tax law expert Matthew Burgess.
“Leveraging technology to allow advisers to facilitate client solutions is the centrepiece of the View platform,” Burgess noted.
“Our partnership and merger with NowInfinity, the leading provider in this space, is exceptionally exciting and exemplifies the true meaning of synergy.”
Abbott said the two firms would continue to innovate with the objective of delivering technology and services that underpinned the rapid and required change within the accounting, financial advice and legal industries.
She added over the past four years, NowInfinity had delivered cost efficiencies via data automation and systems integrations, also magnified by the recent release of its Entity Management Suite, which provided corporate compliance, including Australian Securities and Investments Commission lodgements, trust management and SMSF compliance.
Similarly, View Legal had created a disruptive and innovative way to offer legal services, with a particular focus on tax and estate planning, by introducing a fixed pricing model, as well as actively collaborating with other professionals and creating an array of online and automated solutions, she said.
