AMP’s SuperConcepts has revealed there are no planned staff changes to its SMSF accounting software offering, superMate, following recent changes to the SMSF business’s structure and branding.
“SuperMate is part of the SuperConcepts business, as announced in January,” SuperConcepts chief technology officer Kurt Groeneveld told selfmanagedsuper.
“There are no planned changes to the team.”
SuperMate last week announced an update to the platform, which allowed accountants, administrators and advisers to gain more insights across their client base through data analytics on its new Business Home Dashboard.
The dashboard is updated daily and analyses business operations across compliance, communication and efficiency, and identifies opportunities for growth.
“The data on the platform is reviewed on a daily basis to identify certain key metrics,” Groeneveld revealed.
“For example, this could include how many funds have trust deeds that require updating or how many clients have reached the pension age.
“Each day, the data is summarised and presented in the new dashboard, allowing clients to view the funds these opportunities relate to in detail.”
Other insights accountants and advisers could gain included client pensions that could be reviewed or clients who were approaching preservation age or eligibility for the age pension, he said.
“The dashboard also displays clients who have responded to a request to clarify data and information,” he added.
“Information related to compliance, such as clients who are outside their investment strategy or exceeding contribution caps, is also displayed.”
He highlighted the update provided an opportunity for users to enhance the level of service they provided to their customers.
One of the strengths of superMate was its broad functionality, he said.
“Given this, we wanted to ensure navigation is an intuitive experience for users,” he said.
“We put a lot of effort into creating a single menu system with all functions no more than two clicks away.
“We also streamlined the number of key screens to avoid users having to visit multiple pages on the platform.”
SuperMate was always looking for ways to improve, innovate and enhance the platform, with a number of smaller updates planned, he said.
“We regularly update the platform throughout the year to provide ongoing functional improvements and reflect compliance changes,” he said.
“This is in addition to a major update to the platform every one to two years that often includes new functionality and services.
“As part of our ongoing updates to the platform this year, we will look to expand the number of data feeds available.”
The platform currently provides access to more than 175 data feeds.
Access is available from $9.75 per fund, per month.
Last month, AMP announced its SMSF business would operate under the new name, SuperConcepts, and had appointed its own board to continue with the strategy to grow the scale of the business.
Operating as sub-brands of SuperConcepts will be existing brands AMP SMSF Solutions (AMP SMSF), Ascend, Cavendish, Justsuper, Multiport, SuperIQ, superMate and yourSMSF.
The business will remain wholly owned by AMP and will continue to be led by Natasha Fenech as SuperConcepts chief executive, moving from her role as AMP SMSF managing director.
