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Leaders recognised with SMSF Awards

Industry research specialist CoreData, in conjunction with selfmanagedsuper, hosted the third annual SMSF Service Provider Awards in Sydney on Thursday evening, recognising the best market participants determined by financial advisers and accountants.

Excellence in the sector was acknowledged across 14 categories of SMSF services.

CoreData principal Andrew Inwood said being awarded in the SMSF space was highly significant.

“Despite the fact that the SMSF market controls one-third of all the assets in the Australian superannuation industry, there is no real dominance of brand apart from a few really narrow marketplaces,” Inwood said on the night.

“That doesn’t happen in most industries.

“Once industries become mature, the brands start to dominate and start to take space, which shows us something really interesting about the SMSF market – it’s still very much an open market.

“If you get these awards, it’s a big deal because it means there’s a preference for your service in the marketplace and you should do everything you can to let people know this so you can drive your model.”

The 2015 SMSF Adviser Category winners were:

Australian shares – CommSec
International shares – Platinum
Fixed income – Pimco
Administration – SuperIQ
Commercial property – Macquarie
Residential property loans – Westpac
Investment platforms – BT Wrap
Cash and term deposits – Macquarie
Insurance – OnePath
Audit – Evolv
ETFs– iShares
Listed investment companies – Australian Foundation Investment Company
Trust deeds – NowInfinity
SMSF accounting software/administration – Class Super

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