Business News

Bell Direct strikes SuperGuardian partnership

Bell Direct has announced a deal with SuperGuardian to manage all of the administrative aspects of the independent online broking company’s integrated SMSF solution.

Under the arrangement, SuperGuardian will offer Bell Direct’s SMSF funds the ease of administration and reporting with up-to-date compliance reports and portfolio performance information, which was available online on a daily basis.

“Over the past few years we have seen an increased interest in SMSFs by our clients as they move to take complete control of their super savings and design their own portfolios,” Bell Direct chief executive Arnie Selvarajah said today.

“We are keen to attract more of the SMSF market and in response to this demand we partnered with leading firms across the financial services industry to launch a complete SMSF service, with investment opportunities across all asset classes.

“With a key focus on research and administration, we chose SuperGuardian to manage all administrative aspects of this offering as it offers a complete administration and compliance solution and makes investing easier for SMSFs.”

SuperGuardian’s appointment to Bell Direct followed the direction of Bell Potter, an associated company that transitioned its significant SMSF client base to SuperGuardian in early 2013.

There was substantial interest from a number of financial institutions for SMSF administration and developing white-label products, SuperGuardian chief executive Olivia Long said.

“I have no doubt this is partly due to the fact we are one of a few truly independent SMSF administrators offering bespoke services with a partnership approach to building an SMSF client base,” Long said.

“Working for Bell Direct is exciting as a recent Investment Trends report states 81 per cent of SMSFs have an online share trading account and that it’s a critical base.

“For $1350 per annum SMSF investors can now get their accounting, an audit and tax return done.”

She said the advantages of using SuperGuardian included online access to key SMSF documentation, such as the trust deed, minutes and all documentation relating to the establishment of the fund and admission of members and trustees, as well as investment strategy information and sample templates.

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