Adelaide-based SMSF accounting firm Crase Robinson will now operate under the name of Addept Business Advisors and Chartered Accountants, having undergone a rebranding exercise to better reflect its amended structure, which includes the provision of financial advice.
“In an ever-changing marketplace, financial services providers need to maintain relevance and move with changing client needs or get left behind. We wanted to reveal the essence of our brand in a way that could grow with us,” Addept practice principal Sarah Robinson said.
“I am so proud of our new brand identity. It will serve us well into the future, and the new name reflects our practice as a team of people rather than one or two names above the door.”
The new brand was developed in conjunction with marketing firm Algo Mas.
Robinson will officially launch the Addept business brand on 19 December.
