Business News

SMSF specialist rebrands

Specialist SMSF service provider Heffron has rebranded itself in the fastest-growing sector of the superannuation market.

The organisation that was set up in 1998 will now be known as Heffron SMSF Solutions, with a tag line of “Problem solved”.

“The change of our branding is an evolution of the way to engage with our clients,” Heffron SMSF Solutions sales and marketing director Ben Smythe said.

“We’re very passionate about raising standards and what that means is establishing greater relationships with advisers. We want to sit in their back pockets and provide them with access to our technical excellence to help them provide a greater service to their clients.”

Smythe said the rebranding was undertaken to better encapsulate the services Heffron SMSF Solutions offered to the market.

“We came up with a new logo and a new tag line and for us ‘problem solved’ is really in our DNA,” he said.

“It means we can help a client that needs an actuarial certificate right through to someone who needs some complicated advice.

“What we want advisers to feel and the industry to feel is with Heffron – problem solved.”

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