Automated SMSF administration provider Class Super has enhanced its service offering through the launch of a new user interface, allowing clients access to its platform through any portable browser, such as a tablet or similar device.
The initiative means Class Super clients will be able to perform functions such as fund establishments, tax lodgements, automatic property valuations and actuarial certificate integration using any web browser of their choice.
“We’re not talking about a half-baked application here; we’re talking about an application that uses that [Class’s] multi-tiered architecture where we are still leveraging the same database, we’re still leveraging the same business rules, and we’ve built on top of that a new user interface,” Class Super chief executive David Smith said.
“We know that this is proven because we’re leveraging the same technology stack and that is the big difference here.”
Class Super also took the opportunity to streamline its existing processes during the development phase of the new user interface.
“We’ve reduced the navigation paths down from 200 to 80. But it’s important for you to understand that essentially at its core we’re still talking about the same application,” Smith said.
“So there’s no migration here for users. One day they’re using the Windows application and the next day they can turn on the browser application and do everything they’ve been doing before in the Windows application from set up to lodgement.”
Class Super is planning to roll out the new user interface capability to its current client base over the next month. It is starting the process to this group of people to make sure they have a good experience with the new screens and other features before offering it to the whole market.
The driving force behind the move was customer demand and it is regarded as a sign Class Super is keeping up with the ubiquity of tablets and other portable web browsers.
“It’s quite clear this is where the world is moving to and we felt as though from a marketing perspective it was where we need to be,” Smith said.
